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Creating a well crafted high converting video for businesses is an untapped market
Video Marketing is exploding on an EPIC scale. Study after study has shown that a well-crafted video can give phenomenal sales results. And who always want more sales? BUSINESSES!
In fact: 64% of users are more likely to buy a product online afterwatching a video – (COMSCORE)
Compare that to other marketing alternatives like Social Media, InternetSearch Ads & Email. Their conversion rates are embarrassingly low compared to video’s phenomenal results.
BUT – ALL VIDEO IS NOT CREATED EQUAL!
You can’t just shoot any video slapped together with an iPhone and some cheesy graphics. It takes a well-crafted video that tells a compelling story about the company using interviews, testimonials and cinematic visuals that creates conversion!
The video should resonate with the target audience on a more emotional level and effectively humanize the business. When you do this properly you’ll increase the speed of trust which leads to conversion and conversion leads to sales for the business. And when your client is successful you’ll be successful.
Learn the core skills of filming with a DSLR camera
Whether you’re just starting out with videography or you’re switching over to a DSLR, you’ll love the concepts in this chapter. I’ll show you the ropes of using a DSLR by teaching you the essential principles, walk you through the core settings that will help enhance your image quality and provide you with the steps I take to ensure great exposure and beautiful looking shots every time.
Simple explanations of camera settings for EPIC shots
Understand ISO, aperture, shutter speed and white balance
Learn my 5-step exposure process