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Are you aware of these stages? Are you forming your campaigns based on them? No? Then you’re essentially lighting cold hard cash on fire daily
So, if you’re thinking, “Ok Matt… HOW do knowing these stages help me to sell more?” Here’s how: When you drive traffic to your eCommerce store via Facebook ads — you need to be running VERY DIFFERENT TYPES of ads for EACH of these stages of the cycle.
Sometimes you need pay-per-enqaqement (PPE) ads… Sometimes you need clicks-to-website ads… or Video ads… and so on…
You also need to KNOW when each stage is ending and a new one is beginning, so you can take the appropriate next step. Doing this will DESTROY the “Roulette effect” — where you throw up a campaign and just see what happens. Saving you hundreds-thousands of dollars on “gambling” money, and instead…