Alex Brogan – Newsletter Mastery

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Alex Brogan – Newsletter Mastery

What you can Learn from Alex Brogan – Newsletter Mastery?

Newsletter Mastery Is Perfect For Beginner Newsletter Operators with no newsletter, Intermediate Newsletter Operators with up to 10,000 subscribers, Advanced Newsletter Operators with 10,000+ subscribers who want to accelerate.

Module 1: Introduction

  • Course Goals
  • My Journey
  • How To Take The Course
  • Why Build A Newsletter
  • Key Newsletter Terminology

Module 2: The Setup & Foundations

  • How To Choose Your Newsletter Niche
  • How To Choose A Type Of Newsletter (Content/Voice/Format)
  • How To Brand And Name Your Newsletter
  • How To Choose Your Technology Stack
  • How To Build A Landing Page
  • How To Build A Lead Magnet
  • How To Design Your Newsletter
  • How To Choose Your Sending Frequency
  • How To Determine Your Ideal Sending Time (Day/Time)

Module 3: Growth

  • My Story With Faster Than Normal And The Intelligence Age
  • Good Growth And Bad Growth
  • Evaluating Growth Channels
  • Organic Growth Channels
  • Paid Growth Channels (With Special Guest, Matt Mcgarry)
  • Word Of Mouth

Module 4: Engagement

  • What An Engaged List Is And Why It Matters
  • The Core Engagement Metrics
  • Deliverability Essentials (With Special Guest, Demand Curve)
  • How To Improve Engagement

Module 5: Monetisation

  • When To Monetise
  • The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
  • Tracking Profitability (Unit Economics And Net Profit)

Module 6: Sponsorships

  • When To Start Finding Sponsors
  • How To Build A Sponsor Kit
  • How To Find Sponsors
  • How To Contact Sponsors
  • How To Work With Sponsors
  • Managing Sponsorship Bookings And Calendar
  • How To Price Ads
  • How To Write & Design Ads

Module 7: Paid Newsletters

  • When To Go Paid
  • Benefits And Challenges Of A Paid Newsletter
  • Examples Of Paid Newsletters
  • How To Get Free Subscribers To Sign-Up

Module 8: Templates & Guides (17 resources)

  • The Newsletter Mastery Niche Finder (Notion)
  • The Newsletter Mastery Brand Assets (Notion)
  • The Newsletter Mastery Technology Stack (Notion)
  • The Newsletter Mastery Landing Page Checklist (Notion)
  • The Newsletter Mastery Design Checklist (Notion template)
  • The Newsletter Mastery Growth Channels Database (Notion)
  • The Newsletter Mastery Deliverability Checklist (Notion)
  • The Newsletter Mastery Engagement Checklist (Notion)
  • The Newsletter Mastery Monetisation Methods Database (Notion)
  • The Newsletter Mastery Ad Pricing Universe (Excel)
  • The Newsletter Mastery Ad Pricing Calculator (Excel)
  • The Newsletter Mastery Sponsor Engagement Email Series (Notion)
  • The Newsletter Mastery Demographic Survey Template (Excel)
  • The Newsletter Mastery Media Kit Template (Notion)
  • The Newsletter Mastery Ad Revenue Calculator (Excel)
  • The Newsletter Mastery Profitability Model (Excel)
  • The Newsletter Mastery Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)