Andrew Foxwell – AAA Program: Assessment, Action, Ascension

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Andrew Foxwell – AAA Program: Assessment, Action, Ascension

What you can learn from Andrew Foxwell – AAA Program: Assessment, Action, Ascension?

With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.

You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don’t have to create from scratch.

Topics Covered – Course Outline & Takeaways

  • client goal setting and expectation management
  • meta account assessment and optimization
  • client reporting
  • internal reporting
  • what metrics to focus on to drive sales
  • reporting with third-party tools, including Northbeam and Triple Whale
  • attribution window choices and decision making
  • why first-party data matters
  • soft reporting metrics
  • hard reporting metrics
  • helping clients figure out what numbers they have to hit
  • custom metrics
  • Google Data Studio / Supermetrics
  • explaining attribution
  • audience structure
  • prospecting audiences
  • middle funnel and bottom funnel structure
  • an ideal remarketing setup
  • using your catalog properly
  • finding new customer segments
  • setting up Meta Shops properly
  • using Advantage+
  • landing pages to test
  • creative sourcing
  • creative cornerstones
  • types of creatives needed
  • creative testing
  • creative scaling
  • creative review process
  • TikTok ads mastery
  • Performance Max ads mastery
  • YouTube discussion
  • email and SMS mastery
  • checking your pixel
  • checking your catalog
  • checking your events
  • and SO much more!

Phase One: Assessment

  • Phase 1: The Customer Assessment
  • Phase 1: Reporting Overview
  • Phase 1: Understanding The difference between Hard and Soft Metrics
  • Phase 1: Reporting Discussion Between Pros
  • Phase 1: Google Data Studio Supermetrics Reporting
  • Resources: Basic Financial Literacy for Clients
  • Resources: Reporting Worksheet Template One
  • Resources: Reporting Worksheet Template Two
  • Resources: Founders Membership Preview: Optimization Walkthrough
  • Resources For Beginners: How to Optimize Accounts Right Now
  • Resources: MER vs aMER Worksheet
  • Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action

  • Phase 2: Full Funnel Set-up and Targeting Research
  • Phase 2: Placement Considerations and Technical Notes
  • Phase 2: How One Agency Thinks About Optimization
  • Resources: How to set a cost cap bid properly
  • Resources: Landing Page Inspiration
  • Resources: Website Teardowns and Audits with Kurt Elster (Interview)
  • Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative

  • Phase 3: Building and Sourcing Creative
  • Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
  • Phase 3: Creative Testing, Analysis and Scaling
  • Phase 3: Creative Reporting
  • Resources: How To Set Up A Creative Testing Structure
  • Resources: How To Get Influencers for UGC, A Playbook (Interview)
  • Resources: Mini-Masterclass: Why Humans Buy Anything
  • Resources: Creative Testing & Analysis Map
  • Resources: TikTok Spark Ads Instructions for Creators
  • Resources: TikTok Ads Best Practices 2022
  • Resources: TikTok Ads Safe Zone Template
  • Resources: IG Reels Ads Safe Zone Template
  • Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification

  • Phase 4: A beginners guide to TikTok Ads with Brad Klein
  • Phase 4: Google Performance Max and YouTube Ads
  • Phase 4: Email and SMS Basics
  • Resources: Google: Affinity Audiences for Brand Advertisers
  • Resources: TikTok Ads – Best Practices
  • Resources: TikTok Ads Mastery and Tips, with Cody Plofker
  • Resources: Google Ads Deep Account Audit – Live Walkthrough
  • Resources: Performance Max Resources

Phase Five: Tech Checks

  • Phase 5: Pixel Check-up
  • Phase 5: Understanding Aggregated Event Measurement (AEM)
  • Phase 5: Conversion API (CAPI) Check Up
  • Phase 5: Catalog Set-up.mp4
  • Resources: Meta Outage Notifications – Slack RSS Feed

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