Bob & Miles – Master Google Ads Conversion Tracking (Basic & Advanced)

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Bob & Miles – Master Google Ads Conversion Tracking (Basic & Advanced)

What you can Learn from Bob & Miles – Master Google Ads Conversion Tracking (Basic & Advanced)?

Master Google Ads Conversion Tracking, Increase Your Value as a PPC Expert. Unlock your biggest competitive edge for 2024 and beyond. Measure more high-quality conversions, get better results. Master the latest Google Ads tracking techniques for Ecom, Lead Gen & SaaS accounts.

MODULE 1: Introduction to Conversion Tracking

  • Lesson 1: Basics of Conversion Tracking – Learn the fundamental concepts of conversion tracking in Google Ads.
  • Lesson 2: Setting Up Your Google Ads Account – Step-by-step guidance on setting up your Google Ads account for conversion tracking.
  • Lesson 3: Introduction to Google Tag Manager – Understand the basics of Google Tag Manager and its role in conversion tracking.
  • Lesson 4: Creating Conversion Actions – Learn how to create and manage conversion actions in Google Ads.

MODULE 2: Basic Conversion Tracking Techniques

  • Lesson 1: Setting Up Tags and Triggers – Techniques for setting up tags and triggers in Google Tag Manager.
  • Lesson 2: Implementing Conversion Tags – Discover how to implement conversion tags on your website.
  • Lesson 3: Testing and Troubleshooting – Learn how to test and troubleshoot your conversion tracking setup.
  • Lesson 4: Analyzing Basic Conversion Data – Understand how to analyze basic conversion data in Google Ads.

MODULE 3: Advanced Conversion Tracking Strategies

  • Lesson 1: Advanced Tagging Techniques – Learn about advanced tagging techniques for better tracking accuracy.
  • Lesson 2: Using Custom Conversions – Techniques for creating and using custom conversions.
  • Lesson 3: Integrating CRM Data – Discover how to integrate CRM data with Google Ads for advanced tracking.
  • Lesson 4: Cross-Domain Tracking – Learn how to set up cross-domain tracking to get a complete view of user behavior.

MODULE 4: Optimization and Reporting

  • Lesson 1: Using Conversion Data for Optimization – Learn how to use conversion data to optimize your Google Ads campaigns.
  • Lesson 2: Advanced Reporting Techniques – Techniques for creating advanced reports to analyze your campaigns’ performance.
  • Lesson 3: Automated Rules and Scripts – Discover how to use automated rules and scripts for better campaign management.
  • Lesson 4: Continuous Improvement – Strategies for continuously improving your conversion tracking and campaign performance.