Derek Johanson – CopyHour

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Derek Johanson – CopyHour

What you can Learn from Derek Johanson – CopyHour?

Six modules, delivered daily, for 90 days. Each module covers one essential fundamental of six and seven figure copy, along with daily pieces of curated copy that you will hand-write to hard wire the lessons.

  • Module 1 – Research: Learn how to gather all the information you’ll need to write sales copy. This has been updated in 2023 for AI & ChatGPT.
  • Module 2 – The Offer: The Offer is not just the product you’re selling… it’s how you describe that product’s benefit to your prospect. Learn how to uncover all the necessary features and benefits (plus: write sales-generating bullets).
  • Module 3 – Headlines & Leads: Learn how to start a sales letter with compelling headlines and hooks. Discover the 80/20 of sales copy — the “Lead”.
  • Module 4 – Sales Arguments: Learn how to write the “middle” or meat of a sales message.
  • Module 5 – The Close: Learn positioning, sales tactics, and how to get the sale.
  • And More.