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The third book in the new Million Dollar series by Alan Weiss from McGraw-Hill. Endorsed by the renowned uber-coach Marshall Goldsmith, this book provides the step-by-step details of marketing, methodology, and fees. Topics include the difference between a buyer and a client; rules of confidentiality; how to dramatically reduce labor intensity; how to charge based on value; why initials and certifications mean nothing; and how to coach the most senior people. This is the only book of its kind combining all of these elements, written by someone who has coaches over 2,000 executives and entrepreneurs all over the world.